What do you need from me to get started?
A logo, a link, and a sentence or two about what you want readers to do. The creative is then built to match the site and sent to you to approve before anything goes live. If you have finished artwork already, the specifications are above.
What kind of advertisers do you accept?
Anything genuinely relevant to aviation: airlines, airports, training providers, recruiters, tour operators, manufacturers, software, retailers, museums and events. Anything unrelated, misleading, or that would sit badly next to accident reporting will be turned down.
Can I book for less than a year?
Yes. Every placement has a monthly rate, and the annual rate is there for advertisers who want to hold a slot for the year and save two months. Series discounts of 10, 15 and 20 per cent apply to bookings of three, six and twelve consecutive months.
What does sponsoring a tracker actually look like?
A "presented by" credit with your logo on the tool itself, where readers spend minutes rather than seconds, plus the credits described on the rate card. Sponsorship never changes what the tracker shows or how emergencies are reported.
Can I combine the website with the magazine, newsletter and social?
Yes, and the three packages are built to do exactly that. Any mix of placements can also be quoted on its own, under one booking and one invoice. The Aero Insight rate card is in the media pack.
Will my advert affect what you write about?
No. Advertising and editorial are kept entirely separate, and that is not negotiable. If your airline has an incident, it will be reported exactly as any other would be. Sponsored content is always labelled as such.
How will I know it is working?
You receive a report of impressions and clicks for each placement at the end of every month. Use your own tracking link or UTM tags and you can follow readers through to your site as well.
How do I pay?
By invoice, payable by bank transfer. An invoice is raised once the placement and artwork are agreed, and the creative goes live when it is settled. Prices are in pounds sterling and exclude VAT where applicable.