Extended across multiple years, the JetBlue Florida Panthers partnership will come into full effect from the 2026–2027 NHL season. Under the renewed agreement, JetBlue retains its position as the official airline of the Florida Panthers, with a number of new elements added at Amerant Bank Arena in Sunrise, Florida.
What the Extended Deal Covers
JetBlue confirmed it will become the presenting partner of a redesigned Champions Club at Amerant Bank Arena. A new fan destination called JetBlue Landing will also debut at the arena when the 2026–2027 season opens, giving supporters a dedicated space tied to the airline's brand inside the venue.
The Panthers enter that season as back-to-back Stanley Cup champions, having won consecutive titles in 2023–24 and 2024–25. The 2026–2027 campaign will be the franchise's 33rd season, and the club operates four facilities across Broward County: Amerant Bank Arena, Panthers IceDen, Baptist Health IcePlex, and War Memorial Auditorium.
Florida Panthers president of business operations Michael White said: "We are proud to continue this storied partnership with a first-class organization like JetBlue."
The Panthers-Themed Airbus A320
Alongside the commercial announcement, Airline Geeks reports that JetBlue unveiled a Panthers-themed livery on one of its Airbus A320 aircraft. The airframe carries the registration N784JB and, according to Airline Geeks, was delivered to JetBlue on 11 February 2011.
Airline Geeks also reports that the aircraft's name was changed from 'Blue And Infinity And Beyond' to 'Go Cats Go' to mark the partnership. You can look up the full history of this airframe using our Aircraft Search tool.
Community Work Behind the Partnership
Off the ice, the two organisations have built a meaningful presence in the local community. Through a Reading Challenge programme for Broward County Public Schools students, JetBlue and the Florida Panthers run an initiative that attracted more than 2,600 participants in its first year, with those students logging more than 675,000 minutes of reading across 116 classrooms.
That kind of community commitment sits alongside a commercial partnership that has grown steadily, and the renewal signals both parties see value in keeping it in place well into the next decade.
JetBlue Florida Panthers: Position at Fort Lauderdale
The renewed deal with the Panthers sits alongside JetBlue's expanding presence at Fort Lauderdale-Hollywood International Airport (FLL). Having recently added 11 new destinations and increased frequencies at the airport, the airline will from 9 July serve more than 55 nonstop destinations through nearly 130 daily departures out of Fort Lauderdale.
Before the year is out, JetBlue expects its FLL schedule to reach in excess of 150 daily flights, with a further 34 daily departures from West Palm Beach. That level of coverage across South Florida's principal low-cost gateway makes the Panthers arrangement a natural one: the Sunrise arena falls firmly within FLL's catchment area, and both organisations rely heavily on the same travelling fanbase.
For anyone planning travel around Panthers home games, our Airline Search tool can help identify routes and carriers serving Fort Lauderdale.
The Bottom Line
The renewed JetBlue Florida Panthers arrangement is straightforward in its logic. JetBlue is expanding aggressively at Fort Lauderdale, the Panthers have just delivered two consecutive Stanley Cup titles, and Broward County is the arena for both. New touchpoints at Amerant Bank Arena, a repainted Airbus A320 and a continued community programme in local schools all reinforce a partnership that now has real roots in the region.
The 2026–2027 season will be the first test of the expanded deal, and JetBlue Landing in particular will be one to watch when the arena opens its doors for the new campaign.
This article draws on information from Jetblue and reporting by Airline Geeks.
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