Emirates Skywards has strengthened its position in the UK market with a new partnership that allows members to redeem Miles on Jet2.com flights, opening the door to more than 75 leisure, sun, city, and ski destinations across Europe and beyond.
The collaboration, announced on 22 January 2026, marks a significant expansion of the award‑winning loyalty programme’s UK offering and reflects growing demand for flexible, lifestyle‑driven travel rewards.
The UK is already Emirates Skywards’ largest global membership base, with more than four million members.
The addition of Jet2.com—widely regarded as the UK’s favourite leisure airline—gives Skywards members a new way to use their Miles on short‑haul travel, complementing Emirates’ long‑haul network and flydubai’s regional connectivity.
The move also positions Skywards as one of the most versatile airline loyalty programmes for UK travellers seeking value across both premium and leisure segments.
Emirates & Jet2: A Strategic Partnership Anchored in UK Travel Demand
Jet2.com operates from 13 UK airport bases, with London Gatwick set to join the network in March 2026. Its footprint spans popular holiday hotspots across the Mediterranean, Canary Islands, North Africa, and European leisure cities.
By integrating Jet2.com into the Skywards ecosystem, Emirates is tapping into a customer base that prioritises convenience, affordability, and reliable service—areas where Jet2.com has built a strong reputation.
Dr Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, described the UK as “one of our top markets,” emphasising that the partnership gives millions of members “a chance to redeem flight rewards on popular holiday destinations served by Jet2.com.”
He highlighted that Skywards members can also redeem Miles for extras such as meals, extra baggage, and preferred seat selection, enabling travellers to “enjoy the perfect start to a holiday, fully covered by Skywards Miles.”
Jet2.com echoed the sentiment. Doug Turner, General Manager of Third‑Party Supply & Distribution, said the airline was “very pleased” to partner with Emirates Skywards, adding that the collaboration would attract new customers and showcase Jet2.com’s award‑winning service to a wider audience.
Flight Rewards Starting From 8,000 Miles
One of the most compelling aspects of the partnership is the entry‑level redemption rate: Skywards members can book Jet2.com flights starting from 8,000 Miles, inclusive of all fees and charges.
This positions Jet2.com as one of the most accessible redemption partners in the Skywards portfolio, particularly for UK‑based travellers who frequently take short‑haul leisure trips.
Emirates provided examples to illustrate the value proposition:
- A roundtrip Premium Economy Flex Plus ticket from London to Sydney via Dubai earns 18,000 Miles—enough for a fully redeemed Jet2.com roundtrip from London Stansted to Majorca.
- Two roundtrip Business Class Flex tickets from Manchester to Dubai earn 21,000 Miles, which can be redeemed for a Jet2.com roundtrip from Manchester to Salzburg, ideal for a ski getaway.
These examples underscore how long‑haul Emirates travel can directly fund short‑haul leisure trips, creating a seamless rewards ecosystem for UK travellers who split their time between global business or holiday travel and European weekend breaks.
Emirates & Jet2: Strengthening a High‑Performing Loyalty Programme
The partnership arrives on the heels of Emirates Skywards being named “Best Global Airline Loyalty Program” at the International Loyalty Awards 2025.
The programme’s tiered structure—Blue, Silver, Gold, and Platinum—offers members a wide range of privileges, from priority services to exclusive rewards.
Skywards Miles can already be earned and redeemed across a broad network of partners, including United, Air Canada, TAP Portugal, Qantas, Marriott Bonvoy, ALL – Accor, Emirates Skywards Hotels, and The Bicester Village Shopping Collection.
The addition of Jet2.com further enhances the programme’s breadth, particularly for UK‑based members who want more options for short‑haul leisure travel.
The UK’s prominence within the Skywards membership base makes this partnership especially strategic.
With more than 37 million members worldwide—and the UK representing the largest share—Emirates continues to invest in partnerships that resonate with British travellers’ preferences.
Jet2.com’s strong brand loyalty, customer satisfaction scores, and extensive leisure network make it a natural fit.
Jet2: A Leisure Airline Powerhouse
Jet2.com is the UK’s third‑largest airline by passengers flown and is part of Jet2 plc, which also includes Jet2holidays—the country’s leading provider of ATOL‑protected package holidays.
The airline’s focus on reliability, friendly service, and value has earned it a loyal following, particularly among families and leisure travellers.
Its growing network of UK bases, including the upcoming London Gatwick launch, positions it as a key player in the country’s aviation landscape.
A Win for UK Travellers
For Emirates Skywards members, the partnership represents a meaningful expansion of choice.
It bridges the gap between long‑haul premium travel and short‑haul leisure escapes, allowing members to maximise the value of their Miles across a wider range of travel experiences.
For Jet2.com, the collaboration introduces its network to millions of potential new customers who are already engaged in a high‑performing loyalty ecosystem.
And for the UK market as a whole, the partnership reinforces the country’s importance as a hub for global and regional travel—one where loyalty, value, and flexibility increasingly shape customer expectations.
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